AKT

Brand Voice - Copywriting - In-House

You fell in love with Hay Fever this summer, but it’s Limited Run is about to sell out! Order today to perform the deodorant equivalent of running through a crowded departures lounge holding a floppy bunch of flowers, breathlessly calling: Hay Fever! Wait! I’m not ready to let you go!

CRM/Social Copy
It’s getting hot in herre… and as we can’t always (legally) take off all our clothes, we’re just miserably sweating through them. Summer, eh? Our founders Ed and Andy hated that feeling so much that they sought to change it – creating an all-over body deodorant that not only smells amazing, but actually works... wherever you put it.

CRM/Social Copy
Summer heat got you feeling a little… dramatic? Oh excellent! There’s still a chance to get your feverishly moist palms on a tube of our unapologetically English and deliciously dramatic summer fragrance, Hay Fever, before its final curtain call. With notes of marmalade, earl grey, crisp apple (and just a hint of generational wealth) — there is no better scent to carry you into the autumn.

CRM/Social Copy

Long form copy here

And here

Introducing HALCYON SUMMERS, a cute and quirky ode to the indie flick — where summer holiday hijinks disrupt the lazy quiet of a chic Mediterranean hideaway. Think illicit midnight dips, crossed boundaries and lost inhibitions, set amongst the luxurious detritus of last night's rather raucous soiree — this is Summer like you’ve never seen her before! Starring FRESH MINT, POMELO and TOMATO VINE. Supported by CASCADING GERANIUMS, VETIVER and GIN AND TONIC.

Fragrance Film Festival Copy
Our sun-drenched homage to golden era Hollywood, ORANGE GROVE, welcomes you to a rustic Italian hilltop dripping with la dolce vita — where a handsome local falls for the ‘new girl’ in town. Watch neroli blossom fly in this romantic whirlwind of flirtatious conversation and inescapable innuendo — where emotions are as over-saturated as the colour palette, and the ‘dramatic looks’ have nothing to do with their outfits. Bellissima! Starring SLICED ORANGE, SWEET MANDARIN and NEROLI BLOSSOM. Supported by BITTER NEGRONI, ITALIAN CYPRESS and PETITGRAIN.

Fragrance Film Festival Copy
It’s time to fall hopelessly in love with Columbia Road, our cool, floral tribute to the great British rom-com. Set amongst the riotous blooms of London’s iconic Columbia Road Flower Market, there’s love (and coffee) in the air! With chance encounters, stumbled words and sweet nothings scrawled on coffee cups — Will they? Won’t they? Will they… but with someone else? — You’ll have to watch to find out! Starring ZESTY LEMON, CUT STEMS and AMBER. Supported by IRIS, VIOLET LEAF, and TONKA BEAN. Meet cute? Yes, please!

Fragrance Film Festival Copy

AKT

Brand Voice - Copywriting - In-House

You fell in love with Hay Fever this summer, but it’s Limited Run is about to sell out! Order today to perform the deodorant equivalent of running through a crowded departures lounge holding a floppy bunch of flowers, breathlessly calling: Hay Fever! Wait! I’m not ready to let you go!

Long form copy here

And here

HANX

EAGER