NIO Cocktails

Brand Voice - Copywriting - Ad Campaign - Art Direction - In-House

A marmalade sun melts into Florentine cobblestones, cooled by an aromatic evening breeze.

NEGRONI
The rich velvet and sweet sophistication of a Soho members club after dark.

ESPRESSO MARTINI
A clear, bitter diamond hiding behind chic celebrity sunglasses.

DRY MARTINI
A bitter, bare knuckle fight of a cocktail, with whiskey barrel warmth and aromatic orange.

OLD FASHIONED
Liquid sunset. Sweet pineapple melts into the syrupy heat of a long Caribbean summer.

MAI TAI

Ready made cocktails. The gift that lands you in the comfortable space between ‘I totally get you’ and ‘I didn’t know what to get you.’

TOV EXAMPLE
Don't want to jinx it, but it finally feels like Spring is around the corner - the daffodils are popping, everything’s going egg-shaped, and the clocks are preparing for the big jump forward. So here’s a selection of light, fresh cocktails for the weather you want, not the weather we currently have.

TOV EXAMPLE
As spring slowly blossoms into (fingers crossed) a balmy summer, in the most picturesque corners of the country, marquees are being dusted down after their long winter hibernation. The summer of love is coming - with all its romantic proposals, perfect countryside weddings and alfresco get-togethers with your favourite people. Bliss. Until you have to find a present for the newly happy couple, or a ‘mixed bag’ of wedding guests.

TOV EXAMPLE
This Jan there really is no place like home. Yes, it’s been dark since quarter-past-three and it’s almost definitely chucking it down, but the kitchen disco is calling, your sofa is the best seat in the house, and you’re just one perfectly poured bar-strength cocktail away from a night in to remember. Honest.

TOV EXAMPLE
Our master mixologist Patrick Pistolesi takes you on a thundering subway journey through the iconic city that was the birthplace of American cocktail culture - NYC. Featuring classic cocktails the Manhattan, Brooklyn, Queens and The Bronx - each recipe reflects the rich cultural flavour of the boroughs, from the sweet heat of the Bronx salsa clubs, to the effortless cool of a Brooklyn brownstone - this is NYC spirit captured in a glass.

EXAMPLE TOV

Mother’s Day Campaign :

Our Mums are, and always have been brilliant, inspiring, maddeningly annoying and painfully individual, fun people. So the gifts we get for Mother’s Day should be fun too, right? Our bar-quality cocktails are the perfect gift to remind mum of the fun times, when Tracey and Aunty Margaret were a bad influence, and all she was responsible for was dancing on tables.

MOTHER’S DAY CAMPAIGN COPY
Gifts for your fun loving, joke cracking, mistake making, karaoke singing, responsibility shirking, fashion following, bad influence of a cocktail loving mother.

MOTHER’S DAY CAMPAIGN COPY

Valentine’s Day Campaign :

NIO COCKTAILS

Brand Voice - Copywriting - Ad Campaign - Art Direction - In-House

A marmalade sun melts into Florentine cobblestones, cooled by an aromatic evening breeze.

The rich velvet and sweet sophistication of a Soho members club after dark.

A clear, bitter diamond hiding behind chic celebrity sunglasses.

A bitter, bare knuckle fight of a cocktail, with whiskey barrel warmth and aromatic orange.

Liquid sunset. Sweet pineapple melts into the syrupy heat of a long Caribbean summer.

Ready made cocktails. The gift that lands you in the comfortable space between ‘I totally get you’ and ‘I didn’t know what to get you.’

Mother’s Day Campaign :

Gifts for your fun loving, joke cracking, mistake making, karaoke singing, responsibility shirking, fashion following, bad influence of a cocktail loving mother.

Valentine’s Day Campaign :

HSBC - We Are Not An Island

Another Round